LA 2024, the group organizing the 2024 Olympic bid for Los Angeles, is pledging to harness the popularity and technology of esports for their efforts to bring the Games back to the U.S. In a press release, the LA 2024 acknowledged the recent League of Legends World Championships, held in a sold-out Staples Center this past weekend, as inspiration for the announcement.
LA 2024 Chairman Casey Wasserman said:
“we view esports’ immense global popularity and continued advances in digital technologies as tremendous tools for reconnecting millennials with the Olympic movement.”
21,000 people turned out for the Word Champs not to mention MILLIONS tuning in on Twitch and other streaming sites. Over the recent years the Olympics has been showing a decline in views aged 18-39 wh
ich is a massive demographic within eSports… so LA 2024 could be tapping into the ideal viewing audience.
In the statement Wasserman also goes on to discuss the technology used within the eSports world and it’s culture.
“Harnessing the power of new technologies like virtual and augmented reality to promote healthy lifestyles will be a key objective as we seek to create a new Games for a new era in 2024,”
Could this be a new begging for eSports being recognized as a sport?!
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