Esports is watched by over a quarter of internet users in France, according to a recent audience research project by Mediametrie.
According to Mediametrie, an audience measurement company based in France have some interesting new figures surrounding esports. Their data shows that within 15-24 year olds 45.2% of the French public (professional middle-class CSP) have heard of esports. Interestingly, 25-34 year olds are also likely to be familiar with the term. With groups over 50 are likely to have heard of the industry.
Among internet users that know of esports, Mediametrie says 26.3% have watched an official competition via TV or Streaming. Furthermore, 26.9% say they have followed a full competition. That’s almost one in two familiar with esports (45.2%) have been directly engaging with the industry.
Their stats say that CS:GO, Call of Duty, Starcraft, Warcraft and Fifa are the most popular among esports fans in France.
A 40% growth in esports streaming has also been highlighted, with a total of 4.3 million French internet users using Twitch at least once. This represents growth according to Mediametrie and NetRatings survey in January 2014. Additionally, the survey found that 7 French channels had aired esports this year as appose to 2 in 2014.
It’s clear to see that esports growth is rapid in many countries across the globe. Could we see more organisations and careers forming in France based on these figures?
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